{"id":16599,"date":"2023-02-23T12:24:42","date_gmt":"2023-02-23T10:24:42","guid":{"rendered":"https:\/\/www.minasottica.gr\/?p=16599"},"modified":"2023-02-23T12:56:49","modified_gmt":"2023-02-23T10:56:49","slug":"mykita","status":"publish","type":"post","link":"https:\/\/www.minasottica.gr\/en\/blog-en-2\/mykita","title":{"rendered":"MYKITA"},"content":{"rendered":"<p class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"\u039c\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7\"><span style=\"font-weight: 400;\">MYKITA GmbH is a high-tech eyewear company based in Berlin, Germany, known internationally for its handcrafted eyeglasses and sunglasses. It was founded by Moritz Krueger, Philipp Haffmans, Daniel Haffmans and Harald Gottschling in 2003. MYKITA&#8217;s first premises were in a former kindergarten, called Kita in German. This inspired not only the name My Kita, but also the culture of curiosity and play. MYKITA Gmb is a modern factory that combines precision craftsmanship with new technologies. The constant search for innovation, visionary use of materials and rich experience in eyewear design are the defining elements behind her collections. A key factor in the company&#8217;s success is its holistic business philosophy, which gathers expertise from all industries under one roof, the MYKITA HAUS located in Berlin. It thrives on the strength of a self-contained network that enables interdisciplinary research and technology transfer. The clear design language at MYKITA starts with material integrity, emphasizing the most attractive qualities of the materials they work with. Their product design is simple. The first collection featured an exposed spiral hinge, a mechanical solution that became a trademark of MYKITA eyewear. This original patented hinge represents the guiding principle for design at MYKITA: the technical solution must also ution that became a trademark of MYKITA eyewear. This original patented hinge represents the guiding principle for design at MYKITA: the technical solution must also be aesthetically pleasing.<\/span><\/p>\n<p dir=\"ltr\" data-placeholder=\"\u039c\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7\">Discover the new \u00a0collection\u00a0<a href=\"https:\/\/www.minasottica.gr\/en\/shop?filters=berocket_brand[mykita-en]\">MYKITA<\/a><\/p>\n<div class=\"iYB33c\">\n<div id=\"tw-tmenu\" class=\"tw-menu\"><img decoding=\"async\" src=\"https:\/\/mykitamedia.com\/media\/image\/2018\/10\/mykita-modern-manufactory-07-099.jpg\" alt=\"MYKITA Modern Manufactory\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MYKITA GmbH is a high-tech eyewear company based in Berlin, Germany, known internationally for its handcrafted eyeglasses and sunglasses. It was founded by Moritz Krueger, Philipp Haffmans, Daniel Haffmans and Harald Gottschling in 2003. MYKITA&#8217;s first premises were in a former kindergarten, called Kita in German. This inspired not only the name My Kita, but [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":16591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1469],"tags":[],"class_list":["post-16599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MYKITA | MinasOttica<\/title>\n<meta name=\"description\" content=\"MYKITA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minasottica.gr\/en\/blog-en-2\/mykita\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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\/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Minasottica Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.minasottica.gr\/en\/blog-en-2\/mykita#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.minasottica.gr\/en\/blog-en-2\/mykita\"},\"author\":{\"name\":\"Minasottica 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